For foundation repair, drainage and waterproofing contractors in Metro Vancouver
Ten qualified inspections within 30 days of your ads going live
Or we keep working at no charge until you have them. We film your crews on a real job, turn it into advertising, and run it.
The real problem
You cannot buy more structural engineers
Your referrals are the best leads you will ever get. In this trade, structural engineer referrals are the highest-quality channel there is: lower cost per acquisition than paid search, closing at 40 to 60 percent. Between 64 and 74 percent of all contractor leads come from word of mouth.
That is not the problem. That is exactly the problem. A referral book is capped. Six to twelve active relationships, and when those are full, growth stops. The limit is set by other people’s diaries rather than anything you control.
Growth depends on other people
Your next million is decided by whether six engineers happen to remember your name this quarter.
The quiet months arrive unannounced
53 percent of small construction firms fail within five years. The quiet months are the reason.
You are still the only salesman
At $3M to $8M you are off the tools, but you still run every inspection yourself. Don’t let the bottle neck be you.
Everything good about how you got here is now the thing holding you back. It is not your fault, and it cannot be fixed by working harder.
What we do
A second channel that you own and control
The Foundation Funnel
Contractor’s 30-Day Inspection System.
We help foundation repair and drainage contractors grow past their referral ceiling by filming their real work and turning it into advertising that books qualified inspections.
Nothing here replaces the engineers or the builders who send you work. That stays exactly as it is. What changes is that you stop relying on one channel for growth. You get a second channel you own, that runs when you turn it on, and that you can forecast against when you are deciding whether to hire another crew.
Our difference
The Croftwood Haus Ecosystem
Real footage, not stock
We produce genuine footage of your crews, your trucks and your finished work. Every other agency you speak to will use stock video of somebody else’s job, because they cannot shoot.
One team, the whole chain
Filming, website, ads and follow-up handled by the same people. Nothing is handed between vendors, so nothing falls between them and there is nobody to chase.
Three clients, not thirty
We cap the client list deliberately. The people who sold you the work are the people who do it, and you are never handed to a junior.
How it works
Three weeks from signature to live
Week one
Before a single ad runs
We rebuild your Google Business Profile, audit your search visibility and build a landing page with one job: booking an inspection.
Week two
We film
Two shoot days on live jobs. Your crews, your trucks, your finished work. We cut it into advertising and a promotional film you keep.
Week three
The campaigns go live
Every enquiry is tracked, recorded and followed up automatically within minutes, then reminded before the appointment so they turn up.
You give us one day of filming access and you answer the phone. That is your side of it.
What you get in month one
$14,800 of work before you pay anything
Priced at what each piece costs on the open market. You keep all of it whether we work together for one month or three years.
Month one, itemised
Week one, before a single ad runs
Google Business Profile rebuilt
$800
Full SEO audit and priority action plan
$2,000
Landing page built, written and live
$2,500
Week two, film and photography
Two shoot days on live jobs, filmed and edited, promotional film and ad creative cut from your actual crews
$4,500
Photography library
$1,200
Weeks two and three, the machine
Lead capture and CRM, speed-to-lead automation, appointment reminder sequence
$1,500
Call tracking with recordings
$300
Ongoing
Campaign build and management, weekly written reporting, strategy calls
$2,000
First month total
$14,800
What you pay in the first 30 days
$0
The alternatives
Hire someone, or use a normal agency? Neither.
|
Hire in-house |
A typical agency |
Croftwood Haus |
|
|---|---|---|---|
|
What it costs |
$70,000 to $90,000 salary, plus benefits |
About $3,500 a month |
$6,500 a month plus $5,000 ad spend |
|
What you commit to |
A permanent hire |
Twelve-month contract |
Month to month |
|
Time until it is running |
Two to three months to recruit |
Four to six weeks |
Live in three weeks |
|
Video of your crews |
They cannot shoot |
Stock footage of somebody else’s job |
Two shoot days on your live jobs |
|
How many clients they carry |
One. You. |
Thirty or more |
Three. One contractor per area. |
|
Who actually does the work |
The person you hired |
Whoever is free that week |
The people who sold it to you |
|
Who owns the assets |
You do |
Often them, until you leave |
You do, from day one |
|
If it does not work |
You still pay the salary |
You still owe the contract |
You pay nothing for 30 days |
Most agencies try to scale fast and put newbies on your account. We intentionally keep our client list small so we can ensure maximum quality for each client.
Included, and worth saying out loud
Four things that answer what you are already thinking
Day-One Asset Handover
Every photograph, every second of footage, the landing page, the Google profile and the SEO plan. Yours from day one and yours forever, whether we work together for one month or three years.
Answers: what do I keep when I stop paying?
Every Lead Recorded, Replayable in 60 Seconds
You listen to them yourself. You never have to take our word for lead quality, and you never have to argue about it.
Answers: are these leads real, or tyre-kickers?
The Capacity Cap
We ask what your crews can service and we deliberately book under it. We will not flood you and then call it a win.
Answers: can my crews even handle this?
The 15-Minute Lead Response System
Automated follow-up within minutes of the enquiry, and reminders before every appointment, so the inspections you book are the inspections you run.
Answers: what happens when they do not turn up?
The guarantee
Ten booked, qualified inspections within 30 days of your ads going live, or we keep working at no charge
The first two to three weeks are build — filming, landing page, campaign setup. The 30 days starts the day the ads switch on, not the day you sign.
What counts as a qualified inspection
What we need from you
What we do
If those conditions are not met, the guarantee does not apply. Not because we are looking for an exit, but because those five things are what decide whether it works.
Pricing
$6,500 a month, plus $5,000 ad spend
The ad spend goes directly to Google, so that money stays yours and stays visible. Month to month, no long contract. Nothing to pay for the first 30 days.
We take a card at signature. Nothing is charged to it. It bills on day 31 if you decide to stay.
The setup is $14,800. We waive it in full. If you leave before the campaigns have run 90 days, it becomes payable. You can cancel any month — you just cannot take two shoot days, a landing page, a rebuilt Google profile and a photography library with you for nothing.
Where the ad spend goes
Roughly $3,500 into Google Local Services Ads and $1,500 into Google Ads.
Month two
The campaigns do not decay, because we keep filming
Ad creative wears out. The footage that pulls in week two pulls less in week six, and it happens to every campaign in every trade.
Most agencies respond by changing the wording and hoping. We go back out and film a different job — a different crew, a different problem, a different street — and put fresh creative into rotation before the first set fatigues.
A third shoot day every month, and new advertising built from it. Your footage library grows the whole time you are with us, and every second of it is yours.
Nobody else in your market can do this, because nobody else in your market is a film company.
The people behind this
Two people. You deal with both of us.
Thomas Mason
Co-founder
Sean Garwe
Co-founder
Qualification
This will not work for everyone
This is for you if
This is not for you if
We take three clients at a time. If it is not a fit, we will say so on the call.
The questions you are actually asking
One call. Fifteen minutes.
We go through your current lead sources, what a job is worth to you, and whether your crews have the room to take on more. If it is a fit, we book the filming day and the ads go live inside three weeks. If it is not, we tell you straight and you have lost a quarter of an hour.
We take three clients at a time. One contractor per area.