For foundation repair, drainage and waterproofing contractors
Ten qualified inspections in your calendar in 30 days
Or we keep working at no charge until you have them. We film your crews on a real job, turn it into advertising, and run it.
Nothing to pay for the first 30 days · Month to month · You own everything from day one
The real problem
You cannot buy more structural engineers
Your referrals are the best leads you will ever get. In this trade, structural engineer referrals are the highest-quality channel there is: lower cost per acquisition than paid search, closing at 40 to 60 percent. Between 64 and 74 percent of all contractor leads come from word of mouth.
That is not the problem. That is exactly the problem. A referral book is capped. Six to twelve active relationships, and when those are full, growth stops. The limit is set by other people’s diaries rather than anything you control.
Growth depends on other people
Your next million is decided by whether six engineers happen to remember your name this quarter.
The quiet months arrive unannounced
53 percent of small construction firms fail within five years. The quiet months are the reason, and nobody talks about them.
You are still the only salesman
At $3M to $8M you are off the tools, but you still run every inspection yourself. The bottleneck is you and you know it.
Everything good about how you got here is now the thing holding you back. It is not your fault, and it cannot be fixed by working harder.
What we do
A second channel that you own and control
We help foundation repair and drainage contractors grow past their referral ceiling by filming their real work and turning it into advertising that books qualified inspections.
Nothing here replaces the engineers or the builders who send you work. That stays exactly as it is. What changes is that you stop being at the mercy of it. You get a second channel you own, that runs when you turn it on, and that you can forecast against when you are deciding whether to hire another crew.
How it works
Three weeks from signature to live
Week one
Before a single ad runs
We rebuild your Google Business Profile, audit your search visibility and build a landing page with one job: booking an inspection.
Week two
We film
Two shoot days on live jobs. Your crews, your trucks, your finished work. We cut it into advertising and a promotional film you keep.
Week three
The campaigns go live
Every enquiry is tracked, recorded and followed up automatically within minutes, then reminded before the appointment so they turn up.
You give us one day of filming access and you answer the phone. That is your side of it.
What you get in month one
$14,800 of work before you pay anything
Priced at what each piece costs on the open market. You keep all of it whether we work together for one month or three years.
Week one, before a single ad runs
Google Business Profile rebuilt$800
Full SEO audit and priority action plan$2,000
Landing page built, written and live$2,500
Week two, film and photography
Two shoot days on live jobs, filmed and edited, promotional film and ad creative cut from your actual crews$4,500
Photography library$1,200
Weeks two and three, the machine
Lead capture and CRM, speed-to-lead automation, appointment reminder sequence$1,500
Call tracking with recordings$300
Ongoing
Campaign build and management, weekly written reporting, strategy calls$2,000
First month total$14,800
Success in numbers
What the return actually looks like
3 jobs
Ten inspections at a 30 percent close rate
$60,000
Three Vancouver drainage jobs at $20,000 each
$24,000
Gross profit at a 40 percent margin
$11,500
What you spent to get there
You spend $11,500 to make $24,000, and you keep $14,800 of assets whether it works or not.
The alternatives
Hire someone, or use a normal agency? Neither.
| Hire in-house | A typical agency | Croftwood Haus | |
|---|---|---|---|
| What it costs | $70,000 to $90,000 salary, plus benefits | About $3,500 a month | $6,500 a month plus $5,000 ad spend |
| What you commit to | A permanent hire | Twelve-month contract | Month to month |
| Time until it is running | Two to three months to recruit | Four to six weeks | Live in three weeks |
| Video of your crews | They cannot shoot | Stock footage of somebody else’s job | Two shoot days on your live jobs |
| How many clients they carry | One. You. | Thirty or more | Three. One contractor per area. |
| Who actually does the work | The person you hired | Whoever is free that week | The people who sold it to you |
| Who owns the assets | You do | Often them, until you leave | You do, from day one |
| If it does not work | You still pay the salary | You still owe the contract | You pay nothing for 30 days |
Included, and worth saying out loud
Four things that answer what you are already thinking
The Asset Pack
Every photograph, every second of footage, the landing page, the Google profile and the SEO plan. Yours from day one and yours forever, whether we work together for one month or three years.
Answers: what do I keep when I stop paying?
Call Recordings
Every lead recorded. You listen to them yourself. You never have to take our word for lead quality, and you never have to argue about it.
Answers: are these leads real, or tyre-kickers?
The Capacity Cap
We ask what your crews can service and we deliberately book under it. We will not flood you and then call it a win.
Answers: can my crews even handle this?
The Show-Rate System
Automated follow-up within minutes of the enquiry, and reminders before every appointment, so the inspections you book are the inspections you run.
Answers: what happens when they do not turn up?
The guarantee
Ten booked, qualified inspections in 30 days on $5,000 of ad spend, or we keep working at no charge
What counts as a qualified inspection
- A homeowner, not a renter
- Property inside your service area
- An actual water or foundation problem
- Booked into your calendar
- They turned up
What we need from you
- Leads answered within 15 minutes during business hours
- Crew capacity confirmed before we start
- One day of filming access
- The offer stays the same for the 30 days
- Ad spend funded at $5,000
If those conditions are not met, the guarantee does not apply. Not because we are looking for an exit, but because those five things are what decide whether it works.
Pricing
$6,500 a month, plus $5,000 ad spend
The ad spend goes directly to Google and Meta, so that money stays yours and stays visible. Month to month, no long contract. Nothing to pay for the first 30 days.
Our difference
Three reasons, and all three are structural
01
Real footage, not stock
We produce genuine footage of your crews, your trucks and your finished work. Every other agency you speak to will use stock video of somebody else’s job, because they cannot shoot.
02
One team, the whole chain
Filming, website, ads and follow-up handled by the same people. Nothing is handed between vendors, so nothing falls between them and there is nobody to chase.
03
Three clients, not thirty
We cap the client list deliberately. The people who sold you the work are the people who do it, and you are never handed to a junior.
Qualification
This will not work for everyone
This is for you if
- You do $3M to $8M and you have crew capacity, not a waiting list
- Your work comes mostly from engineers, general contractors and word of mouth
- You can fund $5,000 a month in ad spend
- Somebody answers the phone inside 15 minutes
- You would give us one day on site with a crew
This is not for you if
- You are booked out more than eight weeks. You need crews, not leads.
- You cannot commit $5,000 a month in ad spend.
- Your leads go to voicemail and get returned tomorrow.
- You are owned by private equity or running a franchise marketing programme.
- You are shopping purely on price.
We take three clients at a time. If it is not a fit, we will say so on the call.
Our work
Real crews. Real jobs. No stock footage.
Every clip and photograph on this page is shot on a live job by us. Nothing here is bought from a library.
Don’t just take it from us
The questions you are actually asking
You have never run ads for a foundation company. Why would you know my market?
No, we have not. That is exactly why there is nothing to pay for the first thirty days. You are not buying our track record. You are checking it.
You are a small team. What happens when you take on another client?
Yes, we are small. Which is why we take three clients rather than thirty. You will never be handed to a junior, because there isn’t one.
Show me a contractor you have done this for.
You would be the first. That is worth something to you and a great deal to us, which is why the terms are better than they will ever be again.
I get my work from engineers. Why do I need ads?
Good, and do not stop. But you cannot buy more engineers. When those six to twelve relationships are full, where does the next million come from?
The last agency said all of this too.
What did they promise, and what did you actually get? Whatever it was, we will put it in writing as the thing we do not get paid for missing.
Who owns the ad account and the footage when we stop?
You do. Your account, your footage, your data, your landing page, from day one. Not on exit, not on request. From day one.
What does it cost?
$6,500 a month plus $5,000 ad spend, and nothing at all for the first 30 days. Month one delivers $14,800 of work before you pay a penny. One extra foundation job covers the fee several times over.
One call. Fifteen minutes.
We go through your current lead sources, what a job is worth to you, and whether your crews have the room to take on more. If it is a fit, we book the filming day and the ads go live inside three weeks. If it is not, we tell you straight and you have lost a quarter of an hour.
We take three clients at a time. One contractor per area.